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Lyle’s Golden Syrup, a cherished fixture in British kitchens for more than a century, is renowned for its distinctive tin adorned with a unique logo: a lion’s carcass encircled by bees. However, breaking tradition for the first time since the 1880s, the Guinness World Records holder for the oldest branding and packaging is embarking on a significant redesign.
In a bold move aimed at resonating with modern consumers, the company has introduced a fresh visual identity to “revitalize the brand’s heritage for today’s audience.
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